Chainlink Marketing Spice: Learn How to Magnetize Devs and Increase Revenues
Even though Web3 is a new tech ecosystem, it has become so competitive quickly. Some brands have gained visibility over time and shoved down their competitors.
If you’re in Web3, this should be familiar to you.
Ask about 10 Web3 folks about the oracle they are familiar with. All 10 people will probably mention Chainlink first.
As a marketing guy, I have always wondered why this happened. I had to research intentionally before understanding that Chainlink even had competitors.
This is really fascinating.
I said that because overcoming competitors — in marketing — can be a game of years and partial dominance.
But Chainlink took little time, and they also have complete dominance.
You can now agree that Chainlink deserves some really good attention. How were they able to do it? What’s the spice in their marketing?
Ensure you read this if you target Web3 devs and want to increase revenues.
Hackathon & Education — The Key to the Heart of Builders
Someone might read the above headline and say, “Wow, I’ve known the secret.”
Actually, that’s not the case. Others are doing hackathons. Others are pushing out educational stuff too. So what is the point of difference?
Hold my hands as I walk you through. Let me land.
First of all, let me inform you about what Chainlink does. Chainlink provides infrastructure that connects Web3 with real-world data.
For instance, if you’re building a smart contract, that needs to use the current price of YEN per time.
You must connect to an oracle to know how to do this. With some tight security as a guarantee and peck, Chainlink was able to impress devs.
I hope you got that.
How is Chainlink doing it?
I’m not the suspense guy, so I’d like to answer your question straight.
Chainlink periodically organizes hackathons where it will ask Devs to build projects while tapping into its oracle infrastructure.
Two things stand out in their hackathons:
- Big Bounty
Chainlink offers relatively huge bounties, which often get the attention of Devs. Everyone wants to participate and get some portion of the bounty.
You may still need to become a big Web3 company. This is not a discouragement from starting where you are.
But at the same time, keep it in mind to always increase your rewards with time. This is what makes people give you attention.
2. Consistency
This is where some Web3 companies need to catch it. They organize a Hackathon once, and they call it a day.
No. Consistency is another spice of the game. That’s how the community knows you’re serious about your actions.
Apart from that, this is a strategy to constantly remind the dev communities of your company and what you do.
What do you stand to gain from organizing hackathons?
- Devs Build on Your Platform
When devs play with your platform for testnet deployment, they will remember you when deploying to the mainnet in their workspaces.
In a way, make them use your platform and familiarize them with using only your product.
2. Free PR
Hackathons have a way of increasing your PR. Well, I’m not that technical guy who will say PR doesn’t matter.
I’ve been in marketing right from time. I’ve learned that the best-selling companies are not necessarily the best but the loudest.
Concluding Remarks
Chainlink has hacked the tactic of increasing brand awareness and customer acquisition through hackathons.
If you’re a founder of any Web3 protocol or project and you serve the developers’ audience, pick some ideas from Chainlink.
I’m currently offering a free 20-minute firechat consultation with Web3 founding teams, DM on Twitter.
